Solange Knowles Partners with BigCommerce to Launch New Saint Heron Online Store

Songwriter, musician and creative director unveils new look for online business with curated products and modern, advanced storefront

AUSTIN, Texas — March 30, 2016 — In partnership with BigCommerce, Solange Knowles has relaunched Saint Heron’s online store with a new line of products that celebrate diversity in design. The songwriter, musician and creative force partnered with BigCommerce for Saint Heron’s store launch to take advantage of its powerful ecommerce platform and comprehensive suite of design tools to bring the brand to life.

“Relaunching the Saint Heron store has been an inspiring journey that elevated the brand to a more collaborative and beautiful place. At the heart of everything, the way Saint Heron looks and feels to our community is essential to its identity, and we couldn’t have achieved the same result for the Saint Heron store without BigCommerce,” said Solange. “It’s important that Saint Heron visitors have a fulfilling experience on the new store, and I didn’t want to compromise color, style or my unique approach to design to deliver that. With BigCommerce, I didn’t have to give up any key elements and could even convey a stronger energy with the options their platform provides.”

Saint Heron is a multimedia platform created by Solange whose mission is to celebrate cultural diversity through its website SaintHeron.com, album compilation, and curated special events. Its store includes a variety of hand-selected products, including clothing, homewares, bags, shoes, jewelry, accessories and apothecary. The Saint Heron team worked closely with a variety of artisans, including Bloom and Plume, Linea Germania, Phlemuns, Tactile Matter and Bernadette Thompson among others, to create a collection that celebrates cultural diversity in design. All products sold under Saint Heron serve the mission of the company to empower and inspire its community.

"Selling online today is about delivering a beautiful experience that brings your brand to life and connects with your customers. BigCommerce's themes are designed to help brands like Saint Heron create these connections in the digital world,” said Andrea Wagner, Head of Design for BigCommerce. “Solange has always had a strong vision for Saint Heron and she and her team did a fantastic job of bringing their story and voice to life with the new store."

Saint Heron is one of the first brands to launch with BigCommerce’s new themes that allow retailers to build and customize online stores with the latest design capabilities and features. Solange has also partnered with BigCommerce as a brand ambassador to help other brands infuse her approach to design with their own online businesses. To learn more about Solange’s approach to design, visit www.BigCommerce.com/solange-knowles.

Visit the new Saint Heron store at store.saintheron.com. For images from the store’s launch party, follow the conversation on Instagram and Twitter with #SaintHeronxBigCommerce.